In Boston or Chicago this May? Come hear Centralis’ Kathi Kaiser and Claire Mallory give insightful, thought-provoking talks!

We have a wide array of UX research methods that we use at Centralis, and each one has its own advantages and limitations. Which method will work best in your situation will depend on your learning objectives. Broadly speaking, there are three types of usability tests: un-moderated quantitative studies, un-moderated qualitative studies, and moderated qualitative studies.

One of the best ways to test out a new concept or site is by using a prototype – you can check if the new idea is effective with users before investing the time and money required for a fully functioning product. Prototypes are also great if you want to compare how well a few different ideas connect with users before deciding which one you want to use. But what makes a prototype ready for a successful test?

What do you think of when you hear the word “museum”? Stately buildings with lots of columns? Peaceful spaces displaying priceless art? How about glowing screens, audio/visual add-ons, or even virtual reality space walks? 

The museum experience is changing, and Centralis’ Kathi Kaiser will offer a glimpse of the future at her upcoming talk, “Museums, Tech, and UX: The Future of the Museum Experience”, at this year’s UXPA International Conference in Toronto.

Companies are always touting “new” and “improved” experiences, but when business processes lag behind, “new” may not end up “improved”. Read how a major hotel chain’s efforts to reward its best customers with late check-out inadvertently left them out in the cold.