Design is a powerful tool, especially when driven by an understanding of the human brain. Designers can highlight, prioritize and streamline, but they can also conceal, manipulate and deceive. In short, design can be used for good... or for evil!

Centralis took to the field to test occasional and seasoned RTA riders as they physically walked through transfer scenarios between different stations. Below are some of the biggest things we learned about taking the environment into account when placing signs and maps out in the “real world”.

While UX people may be familiar with how color can be used, we may not have a deep, scientific foundation for our choices... we might choose a color because it "should" work.

We've been conducting all manner of user research for years and, well, we've seen our share of mishaps. Maybe a participant doesn't show up... or maybe a participant shows up, say, a little tipsy. How do you recover from that?