Toy Story 4 is a heartwarming tale about user needs. The toys battle to fulfill the needs of children throughout the movie, sometimes with each other, sometimes with themselves. There are three characters in the fourth installment of the series who show different ways information can be gained about users and their desires in design.
I recently had the honor of participating in a panel discussion with my colleagues Tanarra Schneider, Mick Champayne, and Natalie Hanson. We spoke about the experience of speaking at tech and design conferences. Here’s a recap of what I said (or wish I’d said!), in response to prompts from the panel moderator, Danielle Barnes of Women Talk Design.
Centralis Co-Founder Kathi Kaiser will be speaking in a panel discussion entitled ‘Women Talk: Conferences’ on Thursday, February 21, 2019, sponsored by Women Talk Design, an organization which offers a platform to “highlight incredible women and gender non-binary speakers in design and tech.”
In Boston or Chicago this May? Come hear Centralis’ Kathi Kaiser and Claire Mallory give insightful, thought-provoking talks!
We have a wide array of UX research methods that we use at Centralis, and each one has its own advantages and limitations. Which method will work best in your situation will depend on your learning objectives. Broadly speaking, there are three types of usability tests: un-moderated quantitative studies, un-moderated qualitative studies, and moderated qualitative studies.
One of the best ways to test out a new concept or site is by using a prototype – you can check if the new idea is effective with users before investing the time and money required for a fully functioning product. Prototypes are also great if you want to compare how well a few different ideas connect with users before deciding which one you want to use. But what makes a prototype ready for a successful test?
What do you think of when you hear the word “museum”? Stately buildings with lots of columns? Peaceful spaces displaying priceless art? How about glowing screens, audio/visual add-ons, or even virtual reality space walks?
The museum experience is changing, and Centralis’ Kathi Kaiser will offer a glimpse of the future at her upcoming talk, “Museums, Tech, and UX: The Future of the Museum Experience”, at this year’s UXPA International Conference in Toronto.
Companies are always touting “new” and “improved” experiences, but when business processes lag behind, “new” may not end up “improved”. Read how a major hotel chain’s efforts to reward its best customers with late check-out inadvertently left them out in the cold.
Working in a field that relies on people and technology to operate, UX research can quickly develop into a list of close calls. Our team at Centralis has run the gamut of what can happen during testing and are happy to share some tips on how to navigate through potential roadblocks.
While there are research tools available that we’ve used for years, we are always on the lookout for helpful additions to our repertoire. One of our newest tools is dscout, an online research tool that participants can take with them and use in moments that we could otherwise miss.