Centralis helped Valspar make it easy for
customers to choose the perfect paint color.
As one of the leading brands in the paint industy, Valspar is constantly searching for ways to connect more closely with its customers. Centralis evaluated the user experience of a website that Valspar had launched to help customers explore and select paint colors to match their personal tastes.
- Usability testing
- Mobile and laptop platforms
- Consumer target audience
Over two days of live sessions, we tested the smartphone and laptop user experience among consumers who were planning a home painting project in the near future. While users were enthusiastic about the site concept, our testing found critical sources of user abandonment. In a comprehensive final report, we offered specific recommendations to make it easier for users to discover the full range of available paint colors and find out where they could purchase the colors they chose.
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About Usability Testing
With over 45 years of combined experience, our team of experts has spent thousands of hours testing hundreds of websites, mobile apps, software designs and other digital products – across the United States and around the world.