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Bring ideas to life with our user-centered design process.
Whatever your idea may be, we will give it shape, form, and structure, based on what your users want and need. As our principal design offering, experience visioning can include strategy, user research, concept development, wireframing, usability testing, and everything in between. We’ll work with you to develop a foundation that incorporates user needs from the start, ensuring a final product that both meets your business goals and makes your customers happy.
We help answer questions like:
What products and services do our users want?
How could the service we’re envisioning work in practice?
How can we take advantage of gaps in the market?
How can we expand our service to reach more users?
How can we visualize our new product/service idea?
Where are the best opportunities for us to expand our offerings?
What can I expect from experience visioning with Centralis?
We’re ready to leverage our research and design skills to bring your idea to life in ways that serve and delight your users.
Customized Process
Whether you need brainstorming, prototyping, wireframing, or another of our research or design offerings, we tailor our approach to meet you where you are.
User-Driven Approach
We leverage existing research and conduct new studies based on what we know and what we need to know, enabling us to design through a user-focused lens.
Business Focus
We conduct stakeholder interviews and workshops to gain an intimate understanding of your business goals, and devise solutions that meet both your needs and those of your users.
Iterative Design
Our goal is to explore a range of ideas and determine the most promising path, so we will design, test, and revise multiple times throughout the process.
- Centralis Client
FAQs about Experience Visioning
What is experience visioning?
With experience visioning, we help you decide what to build and how to build it, with a user-first mindset. Experience visioning may include activities such as user research, UX strategy development, prototyping, usability testing, and more, all centered around what your customers want and need.
Are users involved in the visioning process?
Yes – it's impossible to execute user-centered design without hearing from your users, which is sadly a common error committed by design agencies. Whether we’re conducting interactive focus groups, building out wireframes, or testing your interactive prototype, we’ll incorporate user feedback to the optimal extent.
How do you develop a UX strategy?
We ground everything we do in research. We listen to user feedback, design with their wishes in mind, and iterate accordingly to ensure that our design processes align with user needs and desires while still meeting your business objectives.
Are clients involved in the visioning process?
Absolutely – this is your idea, and we want to get it right! We’ll meet with you frequently and collaborate throughout to ensure that we’re driving your vision in the right direction.
More questions about experience visioning?
Experience Visioning in Action
Case Study: Setting the Agenda
The founders of CGP had a mission – improve the performance of Fortune 500 boards of directors by alleviating bureaucratic stress and focusing leaders on the most critical issues. CGP turned to Centralis to make that vision a reality.
Why Centralis
We have over 20 years of experience and the numbers to prove it:
pleasure to have you come in and be complete pros!"
- Centralis Client