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Quantify your design decisions with user data.

Automated UX testing allows you to cast a wide net and get the quantitative user feedback you need, fast. The insight gained can help facilitate stakeholder buy-in, settle internal disputes, and drive better design decisions. Automated UX testing is ideal for clear, narrow questions that require near-immediate answers. We create online tests that participants can complete independently, and we handle all the logistics, ensuring that you get the answers you need on your schedule.

We help answer questions like:

  • Which design approach functions better? 

  • Which design do people prefer? 

  • What percentage of our audience will want one design versus another? 

  • Can people complete this process without making errors? 

  • How can we settle a disagreement within our design team? 

  • How can we show stakeholders that our new approach works better for users? 

What can I expect from automated UX testing with Centralis?

We are experts at designing and executing automated studies and will work closely with you to ensure our plan optimally answers your questions.

Full-Service Setup

We pick the right tool, set up the study for you to review, monitor it throughout, and report the final results.

 

Quick Turnaround

We analyze the data immediately and provide quick, actionable recommendations that keep your design process moving forward.

Careful Analysis

We monitor the study progress, remove participants who aren’t fully engaged, and make sure your final data are clean.

 

Fresh Perspective

Our research rises above internal politics by highlighting what your users need. Our external point of view settles design debates, aligns your team, and sets a clear direction for moving forward.

"The results are super helpful – they arm us with something other
than our own opinions in conversations about making changes."
- Centralis Client

FAQs about Automated UX Testing

How many participants do we need?

The quantitative nature of automated UX testing allows us to easily get 100-500 participants per design version, depending on your audience and the number of comparisons you need to make.

 

What types of data do you collect?

We collect any data that will best help you answer your questions, including but not limited to survey questions, click maps, success rates, and time on tasks.

What are the requirements of your platform?

As a consulting firm, we’re not tied to one platform. We’ll work with you to choose the tool that best matches your needs and handle all the setup for you.

 

How long does it take?

One major perk of automated testing is its speed; generally, recruiting takes a day or two and we’ll have results in 1-2 weeks.

More questions about automated UX testing?

Automated UX Testing in Action

Case Study: Instilling Confidence

Financial analysts from around the world must accurately describe their qualifying work experience to apply for CFA Institute membership. CFA Institute turned to Centralis to quantify whether a new design would provide an improved user experience.

Why Centralis

We have over 20 years of experience and the numbers to prove it:

"This usability testing led to lots of really actionable ways to improve the interface."
- Centralis Client