Case Study: Usability Testing
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Centralis recreated an in-vehicle experience to test Hyundai Mobis’ next-generation infotainment system.
The Challenge
Hyundai Mobis is the world’s seventh largest supplier of auto parts and the R&D arm for Hyundai and Kia. Following our extensive quantitative analysis, Mobis engaged Centralis to gather consumer feedback on an early-stage prototype of their next-generation in-vehicle infotainment (IVI) system.
They wanted to evaluate the overall usability of the system and gauge reactions to new features before production.
The Process
Centralis simulated the driver’s environment in the lab by recreating an in-vehicle experience and infotainment screen. We affixed the IVI screen (iPad size) upright and anchored the wired control panel below it, as it would be in the vehicle. To the left of the IVI system, a computer monitor simulated the windshield.
Our team of experts moderated the sessions as participants used the prototyped system to perform a series of activities. They provided commentary on their thoughts, feelings, and reactions as they completed tasks on the IVI while seated in the “car”.
The Impact
In testing, users had difficulty navigating across the multiple pages and submenus, and struggled to perform practical actions like creating a split-screen and customizing the displays. Many were also ambivalent about some of the new features.
Our team keyed in on critical usability issues that Mobis could address before production, saving time and money.
Our Value
Centralis invited the Hyundai Mobis team to watch the research live and learn directly from participants at our state-of-the-art lab.
We also streamed the sessions for remote observers, which helped those unable to travel still feel connected to the research.
We enjoyed designing the simulated in-vehicle testing environment to show Mobis how their IVI system would function in the real world.
Thanks for helping us through this project."
- Lead Engineer