Five key questions to help you distinguish the best usability providers from the rest.
Nothing can derail an online sale faster than usability problems involving money. Follow these four guidelines for presenting dollars and cents to help your shoppers feel confident enough to proceed with their purchase.
These tips from our work at Centralis can help you go “behind the scenes” to understand the facilitator’s approach, interpret participants’ behavior accurately, and get the most out of the sessions you watch.
A common pitfall we see in our usability research is apps that are trying to do too much. In general, we recommend simplifying both the number of features offered and the wordiness of the interface to help users focus on completing their primary goals.
We’re always on the look-out for dark patterns, interactions that deceive people and can cause harm. Check out some tips for combatting these negative patterns, and learn more about what is being done to eradicate them.
Co-Founder and Partner at Centralis Kathi Kaiser was featured in the latest issue of the Bostrom AMC Newsletter! Check out her article on how associations can leverage UX tools & principles to design a better member experience.
As the tech sector scrambles to ensure that life can continue almost exclusively online, it’s as important as ever for users to be part of the design process. Here are 5 questions and answers to help product teams see how they can bring their users into the design process, even when everyone is stuck at home:
Centralis to execute a multi-phase UX research and design project for the Presbyterian Church (U.S.A.) Website
EVANSTON – PC(USA)’s decision to partner with Centralis came after an in-depth vendor evaluation in which multiple prospects were considered. In the end, PC(USA) felt that Centralis had most clearly demonstrated an understanding of the Church’s goals and challenges and outlined a comprehensive approach to address them.
Toy Story 4 is a heartwarming tale about user needs. The toys battle to fulfill the needs of children throughout the movie, sometimes with each other, sometimes with themselves. There are three characters in the fourth installment of the series who show different ways information can be gained about users and their desires in design.
I recently had the honor of participating in a panel discussion with my colleagues Tanarra Schneider, Mick Champayne, and Natalie Hanson. We spoke about the experience of speaking at tech and design conferences. Here’s a recap of what I said (or wish I’d said!), in response to prompts from the panel moderator, Danielle Barnes of Women Talk Design.