Centralis and Mercury Marine chart a course for next generation displays and navigation controls.
Mercury Marine is the world leader in marine propulsion and technology, with offerings ranging from engines to boats, gauges, and controls for the recreational and commercial marine industry.
To inform its next generation designs, Mercury chose Centralis to provide a 360° review of the current helm user experience, assess the usability and usefulness of current tools, and understand what functionality is on boat owners’ wish lists for the future.
- Contextual Inquiry
- Ride-Along Usability Testing
- Displays & Navigation Controls
Our team rode with boaters as they demonstrated the client’s products in action, which allowed us to fully understand how they are used in a natural context. In addition to usability issues, these open-ended sessions explored boat owners’ attitudes and anxieties related to boating, and revealed how Mercury's products gave boaters peace of mind when they were on the water.
We were able to confirm the game-changing impact of some recently released features, while exposing the low discoverability and steep learning curve associated with others. Our work is guiding the company’s roadmap for future innovation.
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About User Research
Great designs depend on knowing how your users think and what they do. We bring you new perspective and insights that drive innovation.