Centralis helped Warner Bros. make the launch of its mobile photo-sharing platform a 4-star success.
Warner Bros., a leader in the global video market, sought Centralis’ help to evaluate the user experience of OutMyWindow, a new cross-platform app for photo-sharing. The goal: identify sources of confusion that might impede user adoption, optimize the application’s design, and enhance the cross-platform experience.
- Usability testing
- Smartphone, Tablet and Web Platforms
- Social Media
Testing revealed that initial designs did not clearly communicate the private sharing nature of the application, a key benefit for users. Our research also revealed a need to streamline the process of sharing multiple photos. After implementing Centralis’ key recommendations, OutMyWindow earned a 4-star rating on Apple’s App Store.
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About Usability Testing
With over 45 years of combined experience, our team of experts has spent thousands of hours testing hundreds of websites, mobile apps, software designs and other digital products – across the United States and around the world.