Centralis helped ensure that real estate professionals could navigate the rich content resources of Realtor.org.

The National Association of Realtors® (NAR) is America’s largest trade association and represents over 1 million members who work within residential and commercial real estate.  NAR and Centralis have partnered together for the past six years to improve the user experience of Realtor.org, NAR’s flagship website for Realtors®. 


Remote usability testing in action.

Our Work

  • Card Sorting
  • Requirements Documentation
  • Prototype Creation
  • Usability Testing
  • Quantitative Benchmark

The Outcome

Centralis has conducted a series of user research studies to improve the information structure and navigation system of Realtor.org.   These efforts have resulted in major changes in the navigation of the site so that it better reflects user-defined content categories.  Changes were validated through quantitative benchmarking as well as qualitative assessments to evaluate the usability of key site elements. Based on Centralis research, NAR continues to make ongoing iterative improvements to Realtor.org.

Learn more about what we do:

Related Case Study

Other Association & Non-Profit Clients

  • American Institute of Architects
  • American Society of Clinical Oncology
  • Big Brothers Big Sisters of America
  • National Multiple Sclerosis Society
  • World Institute on Disability

About User Research

Great designs depend on knowing how your users think and what they do.  We bring you new perspective and insights that drive innovation.