We have a wide array of UX research methods that we use at Centralis, and each one has its own advantages and limitations. Which method will work best in your situation will depend on your learning objectives. Broadly speaking, there are three types of usability tests: un-moderated quantitative studies, un-moderated qualitative studies, and moderated qualitative studies.
One of the best ways to test out a new concept or site is by using a prototype – you can check if the new idea is effective with users before investing the time and money required for a fully functioning product. Prototypes are also great if you want to compare how well a few different ideas connect with users before deciding which one you want to use. But what makes a prototype ready for a successful test?
What do you think of when you hear the word “museum”? Stately buildings with lots of columns? Peaceful spaces displaying priceless art? How about glowing screens, audio/visual add-ons, or even virtual reality space walks?
The museum experience is changing, and Centralis’ Kathi Kaiser will offer a glimpse of the future at her upcoming talk, “Museums, Tech, and UX: The Future of the Museum Experience”, at this year’s UXPA International Conference in Toronto.
Companies are always touting “new” and “improved” experiences, but when business processes lag behind, “new” may not end up “improved”. Read how a major hotel chain’s efforts to reward its best customers with late check-out inadvertently left them out in the cold.
Working in a field that relies on people and technology to operate, UX research can quickly develop into a list of close calls. Our team at Centralis has run the gamut of what can happen during testing and are happy to share some tips on how to navigate through potential roadblocks.
While there are research tools available that we’ve used for years, we are always on the lookout for helpful additions to our repertoire. One of our newest tools is dscout, an online research tool that participants can take with them and use in moments that we could otherwise miss.
Centralis Co-Founder Kathi Kaiser will be presenting a talk entitled “When to Ask and When to Shut Up: How to Get Visitor Feedback on Digital Interactives” at the Museum Computer Network 2016 Conference in New Orleans, LA.
Centralis Co-Founder Kathi Kaiser will be presenting a talk entitled “Keep Your Friends Close and Your Enemies Closer: Using Competitors to Do Better UX Research” at this year’s Midwest UX Conference in Louisville, KY.
When we want to look back at the past, we have pictures, newspapers, and accounts to remember. But while we can do all this and more online, we are missing a historical account of the internet itself. Emily Moser compares one of the oldest standing websites with its current-day counterpart, and how design standards have changed over the years.
Error messages can be the angels or the devils on our shoulders: they can catch our mistakes and help us on our merry way, or plunge us deeper into confusion and frustration. Kathi Kaiser describes how an error message that cried wolf put a damper on an otherwise sunny travel experience.