Usability Testing
Usability testing puts your prototype or application in the hands of potential users in order to gain their direct feedback on how your design can be improved.
We observe your customers as they use your product to complete typical tasks. We identify and diagnose areas where they have difficulty, and probe to reveal how the product fits in with the way they do things. Then we recommend ways to take your design to the next level.
The result is a better experience for your customers, which translates into higher sales, more site traffic and increased brand loyalty for your business.
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A typical usability testing project can include:
- Creating a test prototype
- Developing a session plan and test scenarios
- Recruiting representative participants
- Facilitating test sessions
- Delivering a test report with recommendations prioritized in terms of cost/benefit
- Preparing a highlights video to illustrate main findings
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