We rely on user research to discover new, creative ways to address people’s needs and exceed their expectations.
Through a better understanding of your users, we can help you improve existing products, generate new concepts and spark innovation. User research is valuable when you're planning to expand your offering, you want to gauge users' interest in new concepts before investing in development, or you have a successful product and aren't certain how to make it better for customers.
Our Research Methods
This is a sampling of our research methods; give us a call for more information.
Field studies take place where your users are to understand first-hand how they actually do things, and discover opportunities to improve your current products.
Focus groups explore users' attitudes and opinions about new product concepts, and provide an opportunity to brainstorm with them to generate new ideas.
Card sorting addresses how your information is organized, giving users a direct voice in how they perceive your offering.
We go where your users are. From hospital wards to sport yachts, train platforms to financial consultant offices, we have interviewed people where they work, where they live, and where they play, all with the goal of helping our clients better understand the people they are designing for.
Every project is custom fit. We work with clients to select the best research methods for addressing their questions and goals. All research engagements are custom; some initiatives are highly targeted, while others are more exploratory. Likewise, deliverables vary by project, and may include user profiles, process flows and recommendations for innovation. Our highly visual reports and presentations bring users to life for your design team and key stakeholders.
We’re expert researchers, but your users are the real experts. Whether we’re observing people engage in familiar activities (e.g., completing an in-store pickup of items purchased online) or completely novel ones (e.g., monitoring hand-hygiene compliance in a healthcare setting), we invest ourselves in learning all we can about the problem you’re trying to solve, and translating our findings into practical insights and ideas for innovation.
Our clients say wonderful things"I've worked with Centralis on a number of projects that involved customer workflow analysis, gap analysis and concept testing. I've evaluated other firms for this type of work and I always come back to Centralis for their insight-driven approach, cogent analysis and ability to test and challenge status-quo thinking."
- VP Marketing/Product Strategy, Information Services Company
User research gave these companies deep insights into their customers' needs.
We gave LexisNexis guidance on how to leverage mobile technology to better serve legal professionals.
Centralis helped the National Association of Realtors understand how to best organize content for its users.
We worked with Fitch Ratings to understand their users' needs and envision the future of their product.