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Centralis has a state-of-the-art lab for usability testing, focus groups and concept testing.

Located just outside Chicago in Evanston, Illinois, Centralis Lab is an exciting venue for a wide variety of user research projects, including usability testing, living-room style consumer product testing and group discussions.

Specifically designed for user experience research, Centralis Lab provides a neutral setting for participants to experience your product, as well as a stimulating environment for your team to observe, discuss and design.


About the testing room:

  • 18' x 12' testing room comfortably accommodates one-on-one usability testing, as well as focus groups for concept testing
  • Conference room and living room configurations available
  • Multiple camera angles record participants’ facial expressions, hand movements, on-screen activity and physical manipulation of products
  • High resolution digital picture-in-picture recording
  • All sessions are digitally recorded; live remote observation is also available

About the observation room:

  • 18' x 20' observation room with one-way mirror easily accommodates up to 12 observers
  • 42" LCD TV provides close-ups of the participant’s facial expressions
  • Flat-panel monitors on each table provide detailed views of participant behavior with websites, software or other products
  • Large tables with ergonomic chairs and ample work space
  • High-speed Internet (wired and wireless), with backup WAN
  • Tabletop speakers with individual volume controls

Our proximity to Chicago and its northern suburbs provides a rich recruiting base for many audiences, including general consumers, business professionals and students from nearby universities.  We can also test just about anywhere using our mobile lab.


Interested in what we do?

Read about our services, or get in touch today.