Centralis gave LexisNexis guidance on how to leverage mobile technology to better serve legal professionals.
To gain deeper insight into customer needs and preferences, LexisNexis asked Centralis to conduct research with attorneys to investigate the current and future role of mobile devices in their legal practices. LexisNexis desired actionable feedback to help their team prioritize development efforts on mobile platforms.
Concept Testing with Smartphone and Tablet
Through focus groups in multiple cities, Centralis captured key data on how attorneys use smartphones and tablets in the course of their work, identifying the types of tasks that attorneys perceived to be most suitable for each platform. This research provided LexisNexis with end-user reactions to preliminary mobile concepts, as well as recommendations on how the team could use mobile content to supplement traditional desktop tools.
LexisNexis drew on Centralis’ recommendations to create a large suite of user-centered mobile services, complemented with a targeted marketing campaign to reach out to legal professionals.
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Other Legal Clients
- American Bar Association
- Littler Mendelson, P.C.
About User Research
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