Centralis worked with Fitch Ratings to help them identify user needs and envision the future of their product.

Fitch Ratings is a global rating agency that informs the world’s financial markets by providing independent credit opinions, research and data about the fixed-income market. 

Fitch’s Risk and Performance Platform (RPP) is a powerful tool for portfolio managers and risk analysts to assess the creditworthiness of corporations, financial institutions and sovereigns.  Fitch engaged Centralis to explore how current users across Europe and the U.S. leverage RPP in their risk analysis process, and to explore the potential value proposition of the product among prospective users.

 

Our Work

  • International Ethnographic Research
  • Interactive Focus Groups
     
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The Outcome

Beyond identifying immediate opportunities to improve the user interface, we defined a vision for the next generation of the product by clarifying the role it currently plays – and more importantly the role it could play - in the overall risk analysis process. Fitch is leveraging our recommendations as the foundation for a redesigned user experience grounded in customer needs.


Learn more about what we do:

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  • National City Bank
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About User Research

Great designs depend on knowing how your users think and what they do.  We bring you new perspective and insights that drive innovation.