Usability testing in the galleries helped us identify best practices for mobile experiences in museums.

Centralis partnered with The Field Museum of Natural History in Chicago to evaluate the user experience of their Mobile Tours app, an exciting new way for museum visitors to experience The Field Museum's many collections and exhibitions.



Our Work

  • In-context usability testing
  • Smartphone platform
  • Museums & exhibitions

Our Approach

To understand how mobile technology impacts a day at the museum, we observed visitors using the Mobile Tours app to learn about artifacts, follow preset tours and create their own tours. We followed along while they explored special exhibitions, used in-app maps and accessed interactive content and features about the museum's most famous artifacts. 


The Outcome

Testing revealed that visitors were excited about the promise of the Mobile Tours app, despite usability problems that dampened their enthusiasm for continued use of the app throughout their visit. Our findings provided The Field Museum with guidelines for ensuring future mobile offerings are easy and pleasurable to use, while encapsulating the spirit of joy and discovery that is core to the museum's mission.

Learn more about what we do:

Related Case Study

Other Association & Non-Profit Clients

  • American Institute of Architects
  • American Society of Clinical Oncology
  • Big Brothers Big Sisters of America
  • National Association of Realtors
  • National Multiple Sclerosis Society
  • World Institute on Disability

About Usability Testing

With over 45 years of combined experience, our team of experts has spent thousands of hours testing hundreds of websites, mobile apps, software designs and other digital products – across the United States and around the world.