Centralis helped Discover Card customers access its rewards program – both at home and on-the-go. 

Discover is one of the most recognized brands in U.S. financial services, offering a wide array of banking products to its customers.  Centralis has partnered with Discover Financial Services on multiple consumer-facing projects to optimize web-based account management.  In this project, Centralis focused on enhancing the usability of Discover’s rewards program interface. 

 

Our Work

  • Usability testing
  • Mobile website and laptop
  • Consumer
     

The Outcome

In this project, Centralis conducted usability testing on multiple platforms to identify best practices to help tailor reward programs to individual customer needs.  During testing, we observed challenges that were distinct to users who accessed rewards programs through mobile devices on-the-go.  Based on these findings, Centralis provided Discover with design recommendations for separate optimizations of each platform, which are currently being rolled out to Discover customers.

 


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About Usability Testing

With over 45 years of combined experience, our team of experts has spent thousands of hours testing hundreds of websites, mobile apps, software designs and other digital products – across the United States and around the world.