We’re pleased to announce that several Centraliens will be sharing their stories and expertise this week. If you’re in Chicago, Milwaukee, or Dallas, make it a point to join us at one of these great events!

Focus on User Experience presented by the Milwaukee Interactive Marketing Association
Panel discussion with Lyman Casey
Hilton Milwaukee City Center, Milwaukee
Thursday, November 20: 5pm

Join Centralis co-founder Lyman Casey at this lively discussion about the field of user experience and how UX work can lead to a stronger product! Lyman will share some of his insights from his 15 years’ experience leading Centralis and working with clients in such diverse industries as healthcare, consumer electronics, and travel.

This event will be held at the Hilton Milwaukee City Center this Thursday, November 20th, from 5pm-7:45pm. Tickets start at $25 for members of the Milwaukee Interactive Marketing Association, and $30 for non-members. Registration for this event is now open!


Red Herrings: Debunking the Pop Psychology of Color presented by UXPA Chicago
Elizabeth Allen
Hyatt Center IBM Office, Chicago
Thursday, November 20: 6pm

Elizabeth Allen will share her research and learnings on color and how they affect the user experience at this month’s Chicago UXPA meetup. This presentation, first shared at the 2014 UXPA Conference this past summer, talks in detail about the appropriate use of color and exciting recent research on how our perception affects the way we see colors.

This event will be held at the Hyatt Center IBM Office in Chicago this Thursday, November 20th, at 6pm. Registration for this event is open, and the event is free!


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Usability in the Gallery: Missing Methods in the Museum Evaluator's Toolkit
Kathi Kaiser and Tanya Treptow
Museum Computer Network Conference 2014, Dallas
Saturday, November 22: 11:15am-12:45pm

Mobile technology has had a profound impact on the museum experience, but traditional research methods may fall short when that experience includes digital interfaces. In this insightful talk, Kathi Kaiser and Tanya Treptow explore how in-gallery usability testing may address this critical gap in the evaluator's toolkit. They’ll discuss Centralis' recent work with Chicago’s Field Museum and our learnings on the ways digital interactions affected visitors’ exploration and learning. And, attendees will walk away with tips and tricks they can use right away!

Registration for the Museum Computer Network Conference is currently open; see the MCN website for details, including more information on Kathi and Tanya's session!