Beyond Stereotypes: How We Make Personas That Make a Difference

Beyond Stereotypes: How We Make Personas That Make a Difference

Personas are a powerful tool to bring the complex landscape of users’ intentions, behaviors, attitudes, and contexts into focus. Here at Centralis, we follow three key principles to create personas that bring real people into the design process.

Worth a Thousand Words: Highlighting Participant Voices in UX Research

Worth a Thousand Words: Highlighting Participant Voices in UX Research

Capturing and conveying the essence of user feedback is a pivotal aspect of our work at Centralis. By incorporating quotes and video clips from participants in our deliverables, we create a richer narrative that not only informs but immerses our clients in the experiences of real users.  

Creating a Test-Worthy Prototype Is Easier Than You May Think

Creating a Test-Worthy Prototype Is Easier Than You May Think

One of the best ways to test out a new concept or site is by using a prototype – prototypes enable product owners and designers to evaluate new ideas with users before investing time and money in developing a fully functioning product. But what makes a prototype ready for a successful test?

5 Ways to Save on Moderated User Testing

5 Ways to Save on Moderated User Testing

Usability issues that come to light after you launch can mean outsized costs in terms of design and development rework, poor conversion rates, and higher customer service costs. Centralis uses a number of strategies to make these studies as quick and cost-effective as possible without compromising the quality of our user insights.

Can Chatbots Talk Theology? ChatGPT as a Spiritual Advisor

Can Chatbots Talk Theology? ChatGPT as a Spiritual Advisor

Centralis recently embarked on an exciting project with a client in the religious sector, aiming to compare their existing chat feature with a prototype enhanced with ChatGPT. Our usability testing revealed the importance of not rushing into new technology trends too quickly.

Is Eight Enough? Choosing the Right Sample Size

Is Eight Enough? Choosing the Right Sample Size

How many participants do you need for a usability study? This is one of the most common questions clients ask when approaching us about a new research project. Here are a few questions to consider when choosing your sample size:

Creating an Inclusive Digital Experience

Creating an Inclusive Digital Experience

Sadly, digital content often excludes certain groups of users. While many designers are aware of the importance of accessibility, inclusive design rests on three pillars: accessibility, representation, and responsiveness. By considering all of these concepts, designers can ensure equal access and a positive user experience for everyone.

The Hidden Value of Summer Friday Afternoons Off

The Hidden Value of Summer Friday Afternoons Off

As a consulting business, we sell our expertise in units of time – so how could having less of it available for sale be good for the company? The answer lies in a key lesson we learned from COVID-19.