Surveys

Web surveys are an effective tool for understanding who your users are and why they are coming to your site. With a web survey, you can quickly determine the most common ways your site is currently used and gather feedback on key features and functionality.

A web survey may be helpful when:

• You want to understand who is using your site, and why
• You’re looking to quickly collect data on your website from a large sample of users
• You’re interested in examining how different types of visitors use your site, such as customers versus prospects
• You want to establish benchmarks for user satisfaction before making site updates or launching a redesign

How Web Surveys Work
Site-intercept surveys are short questionnaires that users are invited to complete when they visit your website. Users who agree to participate are asked a brief set of questions about their visit, either immediately or just after using the site. We focus the questions on who the user is, what they’re currently doing on the site and their general level of satisfaction, as well as exploring other specific areas of interest.

What to Expect
We will work with you to define your objectives for the survey – what you want to learn about your users and their experience on your site. We design each survey to address these specific goals, using branching strategies to serve up different questions to different types of users based on their prior responses.

Data is often available for analysis within a matter of days, depending on traffic volume. Our analysis includes descriptive statistics about your respondents, crosstabs to compare responses from different groups and qualitative analyses of participants’ open-ended responses. Our final deliverable visually communicates major findings and implications for your site’ users.

Beyond Web Surveys
A survey is a valuable snapshot of your site’s users and their goals. Surveys also serve as an effective prelude to a more detailed exploration of user needs and site usability. For example, a survey might reveal the existence of a previously unknown visitor segment, whose needs might be further investigated with field studies or focus groups. Survey responses might also identify usability problems which could be further diagnosed and addressed via usability testing.