Formative usability testing is great for identifying problems in an interface. By watching users interact with a system, you note when they encounter difficulties. For example, you might observe a participant searching in the wrong area for an item, or not adding an item to a shopping cart. Where traditional usability testing often falls short, however, is determining why those problems are occurring. Unless you specifically probe on what the user is thinking at that exact moment, you can lose the opportunity for accurate diagnosis.
Enter diagnostic testing. At Centralis, we use this method to uncover the “why” behind usability issues. In a diagnostic session, you not only observe behaviors, you determine what’s causing them. How does diagnostic testing do this? Read on: