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Kathi Kaiser to speak about online usability methods at Qualitative Online 360 conference

January 9, 2012: Centralis co-founder Kathi Kaiser will be presenting at the 2nd annual Qualitative Online 360 conference, an event targeted toward market research professionals and sponsored by the Merlien Institute. Her session, entitled “Market Research Meets User Experience,” will explore the research questions unique to UX and describe emerging methods for evaluating and improving customers’ online experiences. Kathi’s presentation will include demonstrations of several new online tools that may be useful in both the UX and MRX toolkits.

The Qualitative Online 360 conference brings together leading research practitioners and academics to discuss and brainstorm the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Kathi joins delegates from Sara Lee, Nestle, TNS, GfK,  Millward Brown, Takeda Pharmaceuticals & many other leading firms to explore how online qualitative techniques can be used for research, marketing, new product development, brand engagement and insight generation. The conference is Wednesday and Thursday, January 18th and 19th, at the Universit√† Cattolica del Sacro Cuore in Milan, Italy.

About The Merlien Institute
Merlien Institute is a knowledge facilitation organisation dedicated to the advancement of research methodologies and techniques in the social and market research industry. Our mission is to provide an effective and affordable platform for academics and practitioners to innovate, discuss and debate best practices. Merlien’s global events have consistently resulted in new collaborations and projects among delegates. To learn more, visit www.merlien.org.

About Centralis
Centralis helps clients succeed by making their products, services, software and websites easier to use. Founded in 2001, Centralis provides user research, user interface design, and usability testing services to a wide range of clients. For more information on Centralis, go to www.centralis.com.