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Chicago Tribune touts goroo.com, RTA’s new trip planner, for flexible, environmentally friendly travel options

May 15, 2009: Chicago Tribune columnist Jon Hilkevitch today reviews goroo, RTA’s innovative trip planning website.  goroo (www.goroo.com) incorporates driving directions with public transporation options and other information to “offer commuters with choices to customize the fastest, shortest, cheapest, healthiest and environmentally friendliest itineraries for travel in the region.”

Centralis collaborated with the RTA on the creation of goroo, conducting usability testing with travelers and enhancing the design to provide clear access to multiple itineraries and easy-to-follow directions.  Read the full review.

About the RTA
The RTA provides financial oversight, funding and regional planning for the three public transit operators in northeastern Illinois: The Chicago Transit Authority (CTA) bus and train, Metra commuter rail and Pace suburban bus and paratransit.  For more information on the RTA, go to www.rtachicago.org.

About Centralis
Centralis helps clients succeed by making their products, services, software and websites easier to use.  Founded in 2001, Centralis is a leader in User Experience, a field that integrates interface design, user research and business strategy to ensure that products meet the needs of both businesses and customers.  Our services include user research, user interface design, usability testing and training.  We have an onsite research lab custom-designed for user experience research, as well as a mobile lab for studying users wherever they are.  For more information on Centralis, go to www.centralis.com.