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Amy Quinn and Kathi Kaiser speak at UPA on using Contextual Design to drive innovation

June 11, 2009: Centralis' Amy Quinn and Kathi Kaiser spoke about user-driven innovation to a packed house at the Usability Professionals' Association's annual conference.  The talk, entitled "Defining the Big Picture: Modifying Contextual Design to Determine Business Objectives," described tips & tricks for adapting a traditional design methodology to set business priorities. 

The presenters used examples from a variety of Centralis projects to illustrate how user research can be gathered and analzyed to support product, service and business process innovation.  Slides from the presentation are available on the Resources page of Centralis’ website.

About the Usability Professionals' Association
The Usability Professionals' Association (UPA) is an international, non-profit, professional association with more than 2000 members in the US and 35 other countries. UPA supports usability specialists, people from all aspects of human-centered design, and the broad family of disciplines that create the user experience in promoting the design and development of usable products.  For more information about UPA, go to http://www.usabilityprofessionals.org.

About Centralis
Centralis helps clients succeed by making their products, services, software and websites easier to use.  Founded in 2001, Centralis is a leader in User Experience, a field that integrates interface design, user research and business strategy to ensure that products meet the needs of both businesses and customers.  Our services include user research, user interface design, usability testing and training.  We have an onsite research lab custom-designed for user experience research, as well as a mobile lab for studying users wherever they are.  For more information on Centralis, go to www.centralis.com.