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NAS Recruitment partners with Centralis on redesign of National City Bank Careers website
January 10, 2008: NAS Recruitment Communications, a leading provider of human resources communications and consulting services, has partnered with Centralis to create an effective, compelling user experience for the National City Bank careers website.
As part of its user-centered design process, NAS asked Centralis to evaluate the usability and appeal of a proposed site design. Centralis conducted usability testing with current and potential job-seekers, including both entry-level and mid-career professionals. Testing identified opportunities to clarify job responsibilities and streamline information about National City’s comprehensive benefits package. The new site is scheduled to launch in the second quarter of 2008.
About National City
National City Corporation (NYSE: NCC), headquartered in Cleveland, Ohio, is one of the nation's largest financial holding companies. The company operates through an extensive banking network primarily in Ohio, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, Pennsylvania and Wisconsin, and also serves customers in selected markets nationally. Its core businesses include corporate and retail banking, mortgage financing and servicing, consumer finance and asset management. For more information about National City, visit the company's website at www.nationalcity.com.
About NAS Recruitment Communications NAS Recruitment Communications is an agency of the McCann Worldgroup and a leading provider of Human Resource Communications and Consulting Solutions with offices in 38 major markets throughout North America. For more information about NAS Recruitment Communications, go to www.nasrecruitment.com.
About Centralis
Centralis helps clients succeed by making their products, services, software and websites easier to use. Founded in 2001, Centralis is a leader in User Experience, a field that integrates interface design, user research and business strategy to ensure that products meet the needs of both businesses and customers. Our services include user research, experience design, usability testing and training. We have an onsite research lab custom-designed for user experience research, as well as a mobile lab for studying users wherever they are. For more information on Centralis, go to www.centralis.com.