What's New

Centralis partners with Germany’s User Interface Design to put usability on the map

October 25, 2008: In an initiative sponsored by a global provider of map data, Centralis is working with UID to understand how users think about different types of map errors.  Later this month, Centralis and UID will visit homes throughout Munich to examine how users classify different types of navigation mistakes, such as wrong addresses, missing landmarks and incorrect pronunciation of street names, using in-content interviews, card sorting and prototype exploration.

By enlisting users as a source of data about roads, Centralis is helping to create more accurate directions and a more effective user experience.  Results from the study will be used to improve web-based interfaces and explore alternative methods for reporting map errors.

About User Interface Design (UID)
User Interface Design GmbH (UID) is an interdisciplinary and creative consulting firm that has specialized in conception, design and the creation and testing of user interfaces.  Based in Germany, UID employs more than 55 experts in the fields of engineering, cognitive psychology, information technology as well as graphic and media design. For more information about UID, visit www.uid.com.

About Centralis
Centralis helps clients succeed by making their products, services, software and websites easier to use.  Founded in 2001, Centralis is a leader in User Experience, a field that integrates interface design, user research and business strategy to ensure that products meet the needs of both businesses and customers.  Our services include user research, experience design, usability testing and training.  We have an onsite research lab custom-designed for user experience research, as well as a mobile lab for studying users wherever they are.  For more information on Centralis, go to www.centralis.com.