CFA Institute engages Centralis to assess the educational needs of financial analysts worldwide
March 10, 2008: CFA Institute, the global association for investment professionals, has asked Centralis to conduct international research on the educational needs of CFA charterholders and candidates. As part of their ongoing work together on the CFA Institute’s website, Centralis will meet with users in Chicago, London and Singapore to explore their reactions to proposed design concepts, content and functionality.
Findings from this research will guide the design of a new information architecture for the CFA Institute website that speaks to the unique needs of CFA charterholders, CFA candidates and the general public.
About CFA Institute
CFA Institute is the global association for investment professionals. It administers the CFA and CIPM curriculum and exam programs worldwide; publishes research; conducts professional development programs; and sets voluntary, ethics-based professional and performance-reporting standards for the investment industry. CFA Institute has more than 100,000 members, who include the world’s 86,968 CFA charterholders, in 132 countries and territories, as well as 136 affiliated professional societies in 57 countries and territories. More information may be found at www.cfainstitute.org.
Centralis helps clients succeed by making their products, services, software and websites easier to use. Founded in 2001, Centralis is a leader in User Experience, a field that integrates interface design, user research and business strategy to ensure that products meet the needs of both businesses and customers. Our services include user research, experience design, usability testing and training. We have an onsite research lab custom-designed for user experience research, as well as a mobile lab for studying users wherever they are. For more information on Centralis, go to www.centralis.com.